Amazon Whisperer

     With Mugged, the revenue drivers are the sale of food and drinks. While I want to focus on and create a unique way to serve food, serving everything in mugs, realistically the majority of revenue will come from drink sales. 

     When it came to coming up with the next product, I had a really hard time thinking of something because of the nature of my idea. One of the only ideas I came up with was to add a to-go aspect to the café. I understand that a lot of people go into a café to buy a cup of coffee and than leave to continue on with their day, taking their coffee with them. My only hesitation with this idea is that, with Mugged, I’m attempting to create a small town atmosphere that will foster an organization culture that you don’t see in a lot of cafes that already exist and I feel like having people that will just come in to grab their drink or food and leave will be missing out on part of the experience that I’m offering with this café.

     However I can see a lot of positives that come from the addition of a to-go option. Ideally it would increase the number of potential customers by targeting people that don’t have time to have a seat and relax. Mugged would theoretically become more competitive with other cafes in the area by offering the same dining options.

     Due to the nature of my idea and what I decided would be my next product, I was unable to find something similar on Amazon and learn from its mistakes.