I often find
that when I’m eating out with friends, my food always seems to be cold toward the
end and I generally don’t like to eat it because some food just doesn’t taste
good cold, like soup. Overtime, I’ve found that eating food out of a mug helps
to keep the food warmer for longer periods of time, the opposite is also true.
I think this is because there is less surface area exposed to the air, which
helps to maintain the temperature longer. For my pitch I am proposing a café,
called Mugged, which serves everything in mugs to provide a unique experience
while also solving a problem.
