The most
important thing that stood out to me was that someone got the impression that
Mugged would only be serving warm foods and I hope that I took the right
approach toward correcting that for this elevator pitch. I was surprised at the
number of people that liked my idea; I was worried that I was presenting it in
a way that made it seem silly or of less value compared to some other ideas
I’ve read about. Some people don’t understand the benefit of serving food in
mugs and I can only hope that those people would visit Mugged, if it were ever
created, to see what all of the “hype” is about and eventually be drawn into
the atmosphere and good food that Mugged would provide.
Based on the
feedback, I decided to mention cold food as well as warm foods in my elevator
pitch because my first pitch gave off the impression that Mugged would only be
serving warm foods, which is not my intention. My first pitch really focused on
the benefit of eating food out of a mug and not what Mugged would be providing
beyond food in a mug. Therefore, I tried to incorporate what type of atmosphere
Mugged would provide that isn’t currently being provided in cafes around
Gainesville. I think it’s important to emphasize the uniqueness of Mugged and
the atmosphere it provides because some people won’t understand the concept of
serving food in mugs, and that’s okay.
