Elevator Pitch No. 2

     The most important thing that stood out to me was that someone got the impression that Mugged would only be serving warm foods and I hope that I took the right approach toward correcting that for this elevator pitch. I was surprised at the number of people that liked my idea; I was worried that I was presenting it in a way that made it seem silly or of less value compared to some other ideas I’ve read about. Some people don’t understand the benefit of serving food in mugs and I can only hope that those people would visit Mugged, if it were ever created, to see what all of the “hype” is about and eventually be drawn into the atmosphere and good food that Mugged would provide.

     Based on the feedback, I decided to mention cold food as well as warm foods in my elevator pitch because my first pitch gave off the impression that Mugged would only be serving warm foods, which is not my intention. My first pitch really focused on the benefit of eating food out of a mug and not what Mugged would be providing beyond food in a mug. Therefore, I tried to incorporate what type of atmosphere Mugged would provide that isn’t currently being provided in cafes around Gainesville. I think it’s important to emphasize the uniqueness of Mugged and the atmosphere it provides because some people won’t understand the concept of serving food in mugs, and that’s okay.