Customer Interviews No. 3

     From week to week my opportunity and interview strategy has remained, for the most part, unchanged. If you’re unfamiliar with my opportunity, check out the following posts http://cxgoss.blogspot.com/2016/02/interviewing-customers-no-2.html or http://cxgoss.blogspot.com/2016/01/customer-interviews-no-1.html. 

     I once again targeted groups of people that were eating and asked them to read the following business concept and answer a couple of questions: Mugged offers a unique twist on a traditional café where everything will be served in mugs. Since everything will be served in mugs, the food will remain cold or hot longer for a greater period of time; which will allow people to have longer conversations before their food becomes unappealing to eat. The long-term goal of Mugged is to become a unique café that provides a small town feel, even in a larger city like Gainesville. Ideally Mugged will become a place where people can go to have lunch or a cup of coffee and just forget about everything else going on, if only for a couple of minutes.

     After reading the business concept I asked each person to react to what they read. I then asked how likely they were to visit a place like this, followed by what they think the target audience of this café is. Here’s an audio recording of their responses:

     Overall people reacted positively to my business concept, all five people said that they would be willing to visit a place like this at least once. I was kind of surprised that no one had anything bad to say about the idea, which I think it because most people assumed that it was my idea and didn’t want to hurt my feeling. The only thing I think I’m going to change is my target group of people. In the second round of interview I increased my focus from 13-30 to 13-50 because of some of the comments that I received but I think that after this round of interviews that Mugged should target 13-30 year olds.